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LEE ZII JIA LIFTS THE ALL ENGLAND OPEN TROPHY!

One of the remarkable moments at the All England Open Championships 2021 was the men’s singles final between Malaysian ace Lee Zii Jia and the Danish defending champion Viktor Axelsen.

 

This cliffhanger lasted 74 minutes with three games, and the first game even competed until 30-29 while the Malaysian took the game.

Both players demonstrated high level badminton skills during the match. Lee Zii Jia took the final victory at 30-29, 22-20, 21-9, clinching his first All England Open title and the first Super 1000 series title in his career.

Lee not only defeated the reigning champion Viktor Axelsen but also won the match against the world no.1 Kento Momota in the quarterfinal. The Malaysian rising star has shown his upgraded powerful smash with perfect defensive footwork during this week. Lee became the first Malaysian winner at All England after Lee Chong Wei in 2017.

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AMONG ALL STRINGS USED BY PLAYERS—WHICH ONE IS YOUR TOP CHOICE?

The difference of the diameters between strings is often less than 0.1mm; however, even the slightest difference can make a huge impact on the hitting performance. Strings are the first part of the racket to make contact with the shuttle. From the selection of rackets, the string tension, to the stringing method, every detail needs to be carefully taken care of especially for professional players. Let’s take a look at all the equipment used by Team VICTOR!

Well-known for her versatile and agile style of play, the world’s No. 1 player Tai Tzu Ying uses THRUSTER F CLAW with VBS-66N as her appointed racket and string. The elasticity and accurate controllability brought by VBS-66N are of great help for Tai Tzu Ying to make sublimeattack and deceptive shots.

 

Wang Tzu Wei, who made it to the semifinals of BWF World Tour Finals two years in a row, World Champion Hendra Setiawan, and Malaysian men’s singles Lee Zii Jia all choose VBS-66N as well. VICTOR names each string based on its diameter; for example, VBS-66N means the string has a diameter of 0.66mm.

On the other hand, World No.1 Tai Tzu Ying had a well-done result as well. She ended up with the women’s singles runner-up for this tournament. However, the second place is still a great start for Tai’s new season.

Due to the COVID-19, BWF cancelled most of the tournaments last year. In this month, BWF rearranged three back-to-back tournaments for two super 1000 as well as 2020 BWF World Tour Finals in Thailand.

Soh / Chia’s appointed string- VBS-68
 

Each string has its own merits. Among all, VBS-66N and VBS-63 are mostly chosen by VICTOR’s badminton stars. However, amateurs and beginnersusually take durability into consideration, the stable and highly durable VBS-70 is a perfect match for the needs. As your skills progress and level up, you can definitely feel the slight difference of hitting experience between various kinds of strings!

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WE ARE BACK! POLII/RAHAYU WON THEIR FIRST TITLE IN 2021

For almost nearly one year without Asian tournaments, the first 2021 tournament was successfully held in Thailand last week. Team VICTOR star, the Indonesian pair Greysia Polii / Apriyani Rahayu had a fabulous performance in the women’s doubles final by defeating the Thai opponents at 21-15, 21-12. This is not only their first title in 2021, but their first super 1000 champion.

Thailand is definitely a happy ground for the Indonesian duo. Since 2017, Polii and Rahayu has won three titles of here. Polii even becomes the first-ever player for having four women doubles titles of Thailand Open with such an amazing record.

On the other hand, World No.1 Tai Tzu Ying had a well-done result as well. She ended up with the women’s singles runner-up for this tournament. However, the second place is still a great start for Tai’s new season.

Due to the COVID-19, BWF cancelled most of the tournaments last year. In this month, BWF rearranged three back-to-back tournaments for two super 1000 as well as 2020 BWF World Tour Finals in Thailand.

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GO BOUNCE WITH P9310 FOR INCREDIBLE SHOCK-ABSORPTION AND POWER RELEASE

VICTOR’s first thick-soled badminton shoes P9300 was launched in 2017 and offered a comfortable wearing experience that widely loved by badminton players. Built on the original design concept, the evolved version of P9310 in 2020 is engineered with revolutionary technology and features an upgrade from inside to outside, providing more comfort and more power.

What you should know about the latest technology used in P9310:

 

1. A golden-ratio drop of 9mm

Thick soles deliver better shock-absorbing ability and comfortable wearing experience than thin soles, which provides better cushioning while landing, especially for players who make heavy footwork. However, the setting of the drop (the height difference of the sole from the back to the front) plays a crucial role in enabling thick-soled shoes to facilitate the smooth footwork in badminton. The smaller the drop is, the smoother the lateral movement can be achieved. Meanwhile, the weight of the shoes, the starting speed, and the stability should also be taken into account in the design. Based on the data collected from trying out and computing analysis, VICTOR has found that the drop of 9mm not only makes lateral movement smoother, but also facilitates badminton footwork.

2. The latest E-TPU material

E-TPU provides elastic and durable responsiveness for long-time pressing. The initial application of E-TPU was in the midsole of P9310, where E-TPU was used as the first layer (top layer) of the midsole. In the previous models, the forefoot is equipped with ENERGYMAX3.0. By contrast, P9310 is further upgraded with a full-sole E-TPU. The larger contacting area makes it more stable and comfortable to wear. The different materials used on the outside and inside of the forefeet provide elasticity on the inside and lateral stability on the outside.

 

 

 

3. Rebound force improved by 17%(*)

The large carbon fiber plate on the second layer of midsole is worth being highly anticipated. The carbon fiber plate was originally used in the mid-foot to support the arch and offer torsion resistance. After research and improvement, the carbon fiber plate in the mid-foot area has been extended to the place of forefoot phalanges, which not only provides torsion resistance to the mid-foot, but also increases the rebound force on forefoot by 17%, making the start after bending more powerful.

The R&D team of VICTOR has put a lot of effort in the midsole technology to equip P9310 with both elasticity and quick start. The thick sole of P9310 offers incredible shock-absorption, and it’s also within the weight range of the Support series (cm26.5:330±10g). The upper is made with large NO-SEW for soft and durable support. P9310 is definitely a badminton footwear that comes with comfort, power, and a wearing experience that you’ve never had before.

 

The latest thick-soled badminton shoes P9310 is available in two colors: H (Lunar gray) and O (Fluorescent orange).

 

 

(*): The rebound testing results are from the VICTOR Badminton Shoes Laboratory

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WORLD CHAMPIONS AHSAN/SETIAWAN JOIN VICTOR

New members coming in 2021! The three-time World Championships gold medalists as well as World No.2 Indonesian men’s doubles Mohammad Ahsan/Hendra Setiawan officially join Team VICTOR, and will return to the restart of the international tournaments with brand new equipment.

Indonesian men’s doubles Mohammad Ahsan/Hendra Setiawan join VICTOR

Ahsan/Setiawan, known as “the Daddies”, started their partnership since 2012. They perfectly complement each other combining aggressive backcourt attacks and varied net play strategies. The duos became World No.1 in the end of 2013, and have been active on the world stage since then.

 

In 2019, Ahsan/Setiawan made it to 11 major finals, including clinching the titles of All England Open, World Championships, and World Tour Finals. To be mentioned, they are the first ever men’s doubles to sweep above major titles in a single season. However, the 33-year-old and 36-year-old are still working hard and eager for more.

 

Despite numerous achievements, they mentioned that the only way to maintain competitiveness is to keep the passion for progress and victory. They have high anticipations of the cooperation with VICTOR to keep pursuing excellence. “Definitely happy and proud to be part of Team VICTOR!” said Ahsan, “I hope to be even better and win big titles with VICTOR.”

 

As Olympics gold medalists, Setiawan aimed high and stated firmly. “We hope we can give our best to VICTOR, and our goal is getting medals together in Tokyo 2020 Olympic Games.”

 

In the upcoming Thailand Open, Ahsan/Setiawan will take on VICTOR equipment for the first time. They are going to use VICTOR newest Speed Type racket AURASPEED 100X to further strengthen their power and advantages. ARS-100X will launch globally on January 15th.

 

VICTOR has invested resources to promote badminton and been committed to providing the equipment with best quality. By joining VICTOR, Ahsan/Setiawan are well-prepared to push further brand spirit “Ready To Win” with World No.1 Tai Tzu Ying, Danish ace Anders Antonsen, Malaysian star Lee Zii Jia, and more Team VICTOR elites.

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CUTENESS OVERLOAD! VICTOR X HELLO KITTY COLLECTION COMING TO THE MARKET ON CHRISTMAS

Cuteness overload! VICTOR launch latest project with popular cute icon HELLO KITTY, the VICTOR x HELLO KITTY Collection will launch in Taiwan, China, and Hong Kong on December 22nd.

In recent years, VICTOR has collaborated with several famous anime series and movies, such as Dragon Ball Z, Avengers, STAR WARS and more. The sports equipment ingeniously integrating classic characters, badminton elements and practical functions have all became trending topics.

 

Design for female badminton lovers, the VICTOR x HELLO KITTY Collection comes with series of adorable product from head to toe and suitable for on and off the court.

 

Based on the setting of DriveX series, The VICTOR x HELLO KITTY Rackets is well balanced and easy to control with comfortable and sturdy handling. It’s cleverly decorated with HELLO KITTY’s signature elements from the frame to the shaft, and the dedicated racket bag is definitely a huge plus.

VICTOR x HELLO KITTY Rackets DX-KT

Mark the debut of VICTOR’s latest footwear A750! The VICTOR x HELLO KITTY Shoes is not only trendy and stylish on the outside, the curved sole design also helps make the transition of footwork smoother and agiler.

In addition, together with the tongues and heels printed with HELLO KITTY and badminton patterns, the translucent jelly-like rubber outsole levels up the cuteness. Pack them with dust-proof shoe bag and exclusive shoe box, enjoy playing badminton with HELLO KITTY!

VICTOR x HELLO KITTY Shoes A750KT

The VICTOR x HELLO KITTY Backpacks transforms the colorfulness of HELLO KITTY into coolness and playfulness by using black as the main color. It’s fully functional including shoe compartment, racket straps and multiple compartments paired with HELLO KITTY’s classic bow zipper heads. The inner printing design and a detachable coin purse also bring surprises. The backpack is perfect for both sports and leisure time.

VICTOR x HELLO KITTY Backpacks BR-KT

VICTOR x HELLO KITTY T-shirt (white) T-KT A
VICTOR x HELLO KITTY T-shirt (black) T-KT C

Besides lovable badminton equipment, VICTOR x HELLO KITTY Collection takes various options for everyday look into consideration.

 

The VICTOR x HELLO KITTY Canvas Shoes embroidered with elements from the character, and there are color-printed racket and shuttlecock patterns on the heel. These shoes are Taiwan limited product and will come in with exclusive HELLO KITTY insole and special edition shoe box.

VICTOR x HELLO KITTY Canvas Shoes KTS (Taiwan limited)

The double-sided design bucket hats allow you to mix and match whenever you want. Towels and wristbands are both made with cotton and comes with excellent water absorption, which are useful and worth collecting. Put them on and ready to have some fun!

VICTOR x HELLO KITTY Bucket Hats VC-KT
VICTOR x HELLO KITTY Sport Towels C-4164
VICTOR x HELLO KITTY Wrist Bands C-2064

VICTOR x HELLO KITTY Collection will launch limitedly in Taiwan, China, and Hong Kong on December 22nd.

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Syrian Ladies Stereotypes

Syrian females are often portrayed in negative methods by the resistance media. They are simply depicted while victims, moaping for a hubby, hiding their faces, and usually being undervalued. On Mother’s Day, the Syrian innovator Asma Assad honored a group of girl fighters with the mothers. This effort has done little to change the perception of Syrian women.

As a result, Syrian women’s human rights have been completely grossly neglected. They should be well-known as equals, and their basic demands should be met. The disproportionate neglect of Syrian ladies is a travesty and a slap when confronted with women’s emancipation. Because of the not enough understanding, the marketing has also written for the prevalent stereotyping beautiful syrian women of Syrian women. Journalists and foreign brides other news flash outlets need to work to stop feeding stereotypes and make accurate illustrations.

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Syrian women deal with numerous obstacles within their new lives, including a need to provide major foreign brides profit for themselves. As a result, they are more entrepreneurial than all their male alternative and are very likely to start their very own businesses and cooperatives. In certain areas of the country, over 90% of the workforce is comprised of women.