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GO BOUNCE WITH P9310 FOR INCREDIBLE SHOCK-ABSORPTION AND POWER RELEASE

VICTOR’s first thick-soled badminton shoes P9300 was launched in 2017 and offered a comfortable wearing experience that widely loved by badminton players. Built on the original design concept, the evolved version of P9310 in 2020 is engineered with revolutionary technology and features an upgrade from inside to outside, providing more comfort and more power.

What you should know about the latest technology used in P9310:

 

1. A golden-ratio drop of 9mm

Thick soles deliver better shock-absorbing ability and comfortable wearing experience than thin soles, which provides better cushioning while landing, especially for players who make heavy footwork. However, the setting of the drop (the height difference of the sole from the back to the front) plays a crucial role in enabling thick-soled shoes to facilitate the smooth footwork in badminton. The smaller the drop is, the smoother the lateral movement can be achieved. Meanwhile, the weight of the shoes, the starting speed, and the stability should also be taken into account in the design. Based on the data collected from trying out and computing analysis, VICTOR has found that the drop of 9mm not only makes lateral movement smoother, but also facilitates badminton footwork.

2. The latest E-TPU material

E-TPU provides elastic and durable responsiveness for long-time pressing. The initial application of E-TPU was in the midsole of P9310, where E-TPU was used as the first layer (top layer) of the midsole. In the previous models, the forefoot is equipped with ENERGYMAX3.0. By contrast, P9310 is further upgraded with a full-sole E-TPU. The larger contacting area makes it more stable and comfortable to wear. The different materials used on the outside and inside of the forefeet provide elasticity on the inside and lateral stability on the outside.

 

 

 

3. Rebound force improved by 17%(*)

The large carbon fiber plate on the second layer of midsole is worth being highly anticipated. The carbon fiber plate was originally used in the mid-foot to support the arch and offer torsion resistance. After research and improvement, the carbon fiber plate in the mid-foot area has been extended to the place of forefoot phalanges, which not only provides torsion resistance to the mid-foot, but also increases the rebound force on forefoot by 17%, making the start after bending more powerful.

The R&D team of VICTOR has put a lot of effort in the midsole technology to equip P9310 with both elasticity and quick start. The thick sole of P9310 offers incredible shock-absorption, and it’s also within the weight range of the Support series (cm26.5:330±10g). The upper is made with large NO-SEW for soft and durable support. P9310 is definitely a badminton footwear that comes with comfort, power, and a wearing experience that you’ve never had before.

 

The latest thick-soled badminton shoes P9310 is available in two colors: H (Lunar gray) and O (Fluorescent orange).

 

 

(*): The rebound testing results are from the VICTOR Badminton Shoes Laboratory

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WORLD CHAMPIONS AHSAN/SETIAWAN JOIN VICTOR

New members coming in 2021! The three-time World Championships gold medalists as well as World No.2 Indonesian men’s doubles Mohammad Ahsan/Hendra Setiawan officially join Team VICTOR, and will return to the restart of the international tournaments with brand new equipment.

Indonesian men’s doubles Mohammad Ahsan/Hendra Setiawan join VICTOR

Ahsan/Setiawan, known as “the Daddies”, started their partnership since 2012. They perfectly complement each other combining aggressive backcourt attacks and varied net play strategies. The duos became World No.1 in the end of 2013, and have been active on the world stage since then.

 

In 2019, Ahsan/Setiawan made it to 11 major finals, including clinching the titles of All England Open, World Championships, and World Tour Finals. To be mentioned, they are the first ever men’s doubles to sweep above major titles in a single season. However, the 33-year-old and 36-year-old are still working hard and eager for more.

 

Despite numerous achievements, they mentioned that the only way to maintain competitiveness is to keep the passion for progress and victory. They have high anticipations of the cooperation with VICTOR to keep pursuing excellence. “Definitely happy and proud to be part of Team VICTOR!” said Ahsan, “I hope to be even better and win big titles with VICTOR.”

 

As Olympics gold medalists, Setiawan aimed high and stated firmly. “We hope we can give our best to VICTOR, and our goal is getting medals together in Tokyo 2020 Olympic Games.”

 

In the upcoming Thailand Open, Ahsan/Setiawan will take on VICTOR equipment for the first time. They are going to use VICTOR newest Speed Type racket AURASPEED 100X to further strengthen their power and advantages. ARS-100X will launch globally on January 15th.

 

VICTOR has invested resources to promote badminton and been committed to providing the equipment with best quality. By joining VICTOR, Ahsan/Setiawan are well-prepared to push further brand spirit “Ready To Win” with World No.1 Tai Tzu Ying, Danish ace Anders Antonsen, Malaysian star Lee Zii Jia, and more Team VICTOR elites.

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CUTENESS OVERLOAD! VICTOR X HELLO KITTY COLLECTION COMING TO THE MARKET ON CHRISTMAS

Cuteness overload! VICTOR launch latest project with popular cute icon HELLO KITTY, the VICTOR x HELLO KITTY Collection will launch in Taiwan, China, and Hong Kong on December 22nd.

In recent years, VICTOR has collaborated with several famous anime series and movies, such as Dragon Ball Z, Avengers, STAR WARS and more. The sports equipment ingeniously integrating classic characters, badminton elements and practical functions have all became trending topics.

 

Design for female badminton lovers, the VICTOR x HELLO KITTY Collection comes with series of adorable product from head to toe and suitable for on and off the court.

 

Based on the setting of DriveX series, The VICTOR x HELLO KITTY Rackets is well balanced and easy to control with comfortable and sturdy handling. It’s cleverly decorated with HELLO KITTY’s signature elements from the frame to the shaft, and the dedicated racket bag is definitely a huge plus.

VICTOR x HELLO KITTY Rackets DX-KT

Mark the debut of VICTOR’s latest footwear A750! The VICTOR x HELLO KITTY Shoes is not only trendy and stylish on the outside, the curved sole design also helps make the transition of footwork smoother and agiler.

In addition, together with the tongues and heels printed with HELLO KITTY and badminton patterns, the translucent jelly-like rubber outsole levels up the cuteness. Pack them with dust-proof shoe bag and exclusive shoe box, enjoy playing badminton with HELLO KITTY!

VICTOR x HELLO KITTY Shoes A750KT

The VICTOR x HELLO KITTY Backpacks transforms the colorfulness of HELLO KITTY into coolness and playfulness by using black as the main color. It’s fully functional including shoe compartment, racket straps and multiple compartments paired with HELLO KITTY’s classic bow zipper heads. The inner printing design and a detachable coin purse also bring surprises. The backpack is perfect for both sports and leisure time.

VICTOR x HELLO KITTY Backpacks BR-KT

VICTOR x HELLO KITTY T-shirt (white) T-KT A
VICTOR x HELLO KITTY T-shirt (black) T-KT C

Besides lovable badminton equipment, VICTOR x HELLO KITTY Collection takes various options for everyday look into consideration.

 

The VICTOR x HELLO KITTY Canvas Shoes embroidered with elements from the character, and there are color-printed racket and shuttlecock patterns on the heel. These shoes are Taiwan limited product and will come in with exclusive HELLO KITTY insole and special edition shoe box.

VICTOR x HELLO KITTY Canvas Shoes KTS (Taiwan limited)

The double-sided design bucket hats allow you to mix and match whenever you want. Towels and wristbands are both made with cotton and comes with excellent water absorption, which are useful and worth collecting. Put them on and ready to have some fun!

VICTOR x HELLO KITTY Bucket Hats VC-KT
VICTOR x HELLO KITTY Sport Towels C-4164
VICTOR x HELLO KITTY Wrist Bands C-2064

VICTOR x HELLO KITTY Collection will launch limitedly in Taiwan, China, and Hong Kong on December 22nd.

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ARS-100X CLINCHES VICTORY WITH AN INNOVATIVE NEW SHAFT

VICTOR never stops the development and evolution of shaft technology. AURASPEED100X is engineered with the innovative Shaft Recovery System to further facilitate recovery and reinforce the foundation of shaft. The introduction of FREE CORE synthetic handle not only provides smooth handling experience but also makes instant force more concentrated and enables more continuous and powerful attacks! The World Championships Mohammad Ahsan/Hendra Setiawan and Danish badminton star Anders Antonsen all choose ARS-100X as their match rackets for the upcoming new season.

 

VICTOR never stops the development and evolution of shaft technology. AURASPEED100X is engineered with the innovative Shaft Recovery System to further facilitate recovery and reinforce the foundation of shaft. The introduction of FREE CORE synthetic handle not only provides smooth handling experience but also makes instant force more concentrated and enables more continuous and powerful attacks! The World Championships Mohammad Ahsan/Hendra Setiawan and Danish badminton star Anders Antonsen all choose ARS-100X as their match rackets for the upcoming new season.

 

VICTOR’s AURASPEED series rackets are famous for the high elasticity, speed, and explosive hitting power. At the beginning of 2019, ARS-90S was launched with an innovative introduction of WES shaft technology to make the angle of the shot even more tricky to return; at the end of that year, ARS-90K hit the market soon after and brought with it a shaft built with not only WES but also the VICTOR Anti-Torsion System to achieve both speed and a sturdy hitting feel.

 

This year, VICTOR welcomes the latest addition to the AURASPEED series—ARS-100X. With a suffix of X, this all-round flagship Speed racket focuses more on the continuity between each shot. ARS-100X perfectly combines the technical features of AURASPEED series with the innovative shaft technology, making it silent yet aggressive.

 

As for the overall configuration, ARS-100X is built with the classic DYNAMIC-SWORD frame from the AURASPEED series and a highly elastic and anti-torsion stiff shaft. The balanced weight distribution of the racket makes the swing weight light, fast, yet stable, so ARS-100X is able to make stable and accurate flat drives and continuous attacks with powerful and aggressive momentum.

The Shaft Recovery System built in ARS-100X is VICTOR’s latest technology in 2021. It uses high-modulus carbon fiber, to help the shaft release its elasticity and recover faster, with recovery ability improved by 3% and force transmission improved by 4%. The perfect integration with the FREE CORE technology not only facilitates smooth and fast swings, but also delivers a comfortable, stable, yet powerful hitting experience—helping you take down the opponent and win!

Since the introduction of VICTOR Anti-Torsion System in THRUSTER F, the hitting feedback brought by the highly anti-torsion shaft has received wide acclaim. ARS-100X, the all-round flagship Speed racket, further integrates the VICTOR Anti-Torsion System with the high tensile strength and lightweight PYROFIL carbon fiber to achieve easy defense, agile adjustment of shuttle’s course, and speedy change from defense to attack.

 

Generally speaking, ARS-100X delivers an outstanding performance in continuous swings and versatile control, making each unexpected play more precise and sturdy—totally redefining the look of AURASPEED series. In the process of testing, users at different levels all noticed the quick rebound during flat rallies and continuous attacks. Featuring SRS, VICTOR Anti-Torsion System, and FREE CORE, ARS-100X demonstrates a unique style that incorporates rigidity with flexibility, like a cobra lurking in the dark and waiting quietly to win the victory in the twinkling of an eye.

The feature of ARS-100X is particularly perfect for versatile players who are pursuing a precise shot. The World Championships Mohammad Ahsan/Hendra Setiawan and Danish badminton star Anders Antonsen all choose ARS-100X as their match racketsin the new year, accumulating theirenergy to clinch victory!